Analyze the issues on your website and investigate competitors

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However, the effectiveness of the path will vary depending on where you place the button on your website. Most viewed pages Pages highly related to your products and services Also, it is important to pay attention not only to the number of inquiries but also to the quality. Depending on the placement of buttons and banners, you may receive an increase in inquiries about services that you did not intend. If the number of inquiries increases, the amount of work required to respond to them will increase, which will become a burden on your operations.


Therefore, Limit the pages to those most relevant spain telegram phone number list to your products and services, and strengthen the flow of inquiries Establish a system to handle inquiries that are not related to the topic Keeping the above points in mind, design a path to inquiries, and verify and improve it while also taking efficiency into account. [Path 2] Download the white paper Next, we will introduce the link to the white paper mentioned above. A white paper is a document that summarizes information that will help customers solve their problems and details of services.


For example, if you are a real estate company and want to attract people who want to sell their house through the web, if you create a white paper called "How to sell your house for as much as possible", people who want to sell their house will definitely want to get it. If you can properly communicate this white paper to visitors to your company's website, there is a high probability that they will jump to the download page.