Musical performances by local or national artists

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Bannister Global has organised an event for the El Paseo shopping centre this April under the slogan ' Wanted: bag lifters ', with an associated prize of 1,000 euros. The originality, freshness and execution of the idea have turned this event into a success story that can be used as inspiration for other commercial formats.

3. Influencers
In a hyper-connected world where the canadian cto cio email list majority of the population has one or more social media profiles, influencer marketing plays an indispensable role in attracting visitors to shopping centres.

Strategies with influencers provide positive results if properly executed. Content creators have become digital prescribers with a great influence on the purchasing decisions of their audience. The association of shopping centres with influencers to promote services, new initiatives, raffles, promotions, visibility for their operators, new openings, etc., provides good results in terms of traffic.

The success of this type of collaboration lies both in the suitability of the influencer's content (aesthetics, values, audience, etc.) with the center's public and with the specific objective being pursued, as well as in allowing the content creator to control the narrative to maintain the authenticity and credibility of the communication on their networks.

Collaborating with people who have publicly shown affinity for the brands operating in your shopping centre on their networks is important. In this way, they will communicate about them with passion and knowledge, inspiring their audience. The briefing that is sent is key ; it is necessary to specify all the information in the greatest detail.

The campaigns that offer the best results are those that have a more organic approach , which are not perceived as an aggressive advertisement where the influencer's voice is interrupted with corporate words in the speech.