Method #1: We know you, dear client.
The idea here is very simple: show the person that you are familiar with them, their brand, their type of activity. If you have experience using their products, tell them about it, let them know that you are happy with the purchase. Such a description will please any potential client! In this case, there is a high probability that everything will happen to this person the way you want. It is not for nothing that they say: "The cuckoo praises the rooster for praising the cuckoo!" Do you bahrain mobile phone numbers database agree?
Your task is to focus on the positive and your awareness. What do you need for this? That's right, prepare for communication, learn about his activities and their features.
Let's give an example from real life - a call to a store of elite women's cosmetics:
- Hello, Nadezhda Ivanovna!
- Good afternoon!
- My name is Marina, I represent the agency "Courier". We are engaged in the distribution of any advertising and information materials.
- Nice to meet you, Marina. An interesting offer. Where do you send it?
This was followed by an explanation of the specifics of the activity.
- Marinochka! Do you know what we do?
- Of course, you have a perfume shop.
- Have you been to our place?
- To be honest, no.
- How are you going to promote us if you haven't been to us yourself!? Come! Then we can talk in detail!
The manager promised to visit the store and call back after that. That was the end of the conversation.
The conclusion is simple: a manager must know the basics of his clients' activities, otherwise he will not be able to help them in any way.
After visiting this store, we call back and build the conversation a little differently:
- Nadezhda Ivanovna?
- Yes.
- Hello! This is Marina from the Courier agency calling. Remember me?
- Yes, yes, Marina. I'm listening to you.
– I visited your store!
- And what is your impression?
- Impression? Just a sea of emotions! But you know, I couldn’t decide which perfume to choose: “Dolche and Cabbana” or “Marina de Bourbon”. Both have such a smell that it was difficult for me to choose just one. What would you recommend to me?
After this, a discussion of perfumes, manufacturers, and preferences began.
- Have you thought about my proposal?
- Oh, could you remind me?
- Nadezhda Ivanovna! Let me not bore you with long explanations. Maybe we can meet, I'll tell you everything in detail and show you!? When are you free?
The result of this communication was a meeting and (don't be surprised!) the signing of a long-term contract. In addition, the manager was given a discount card for the boutique. A nice bonus, isn't it?
Method #2: And I know you have news for me!
The name of the technology itself suggests that the essence here is in constant monitoring of what is happening. Is your client offering a seasonal discount? Call him immediately! Is he acting as a sponsor of an exhibition? Run and do not miss the moment! You must always stay up to date with changes, requirements, tastes of your client.
That is, even before the call, try to find all the available information about the person and the company. Where? You don’t need to conduct a survey of a potential client for this. Start with the website, see how your client is advertised, and you will understand a lot.
5 methods of how to correctly call potential clients
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