2 Strategies to Increase the Average Check in a Store

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Increase the receipt depth, that is, the number of units of goods sold in one receipt.

In this way, we will increase the turnover - with the same number of transactions, the sales amount will be higher. This is a banal and often used method of increasing the average check. Traditionally, they try to increase revenue in this way by selling related items.

But in general, it is worth understanding ecuador mobile phone numbers database the depth of the check as an increase in the quantity of any goods sold in one transaction, and it does not matter what kind of goods these are - related to the main purchase or simply an increase in the quantity of the same product.

Increase the cost of the product in the receipt while maintaining the number of items.

We sell the same quantity of goods, but at a higher price, thus increasing the average bill.

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9 ways to increase the average check in retail
In retail, there are specialized methods for increasing the average check. Let's look at the most popular ones.

Attracting with cheap goods and selling with expensive ones
It is very important for a company to create a line of similar products in various price categories - from economy class to expensive brand names. At the same time, it is necessary to ensure that sellers can interest the buyer in purchasing goods of the highest price category.

To do this, you can develop and apply a system of bonuses and incentives that motivate sellers. You should also use techniques that remind specialists of the need to sell more expensive goods.

For example, when selling sports items, sellers can interest the client in purchasing more expensive, but at the same time multifunctional training equipment, or offer to buy, instead of a cheap travel backpack, another model at a higher price, but allowing more comfortable travel due to its ergonomic design.

As a rule, having heard arguments in favor of expensive items from a sales consultant, customers are ready to buy them, despite the overpayment and the fact that they initially came to the store for a low-cost product. As a result, selling a high-priced product brings an increase in the average check.