These experiences are no less than what we encounter in our favorite restaurants, boutiques, local malls, etc.
Now, the question is, how can we replicate this experience inE-commerce storewhere there is little or no physical contact?
This is where e-commerce segmentation comes into play.
Ecommerce segmentation means grouping your austria phone number list customers based on certain criteria to better understand and serve them.
By segmenting customers, you can improve the shopping experience and customer loyalty.Campaign management platformsare useful tools for tracking progress and staying organized as you segment.
This article will cover nine ecommerce segmentation hacks to improve customer loyalty and delivercustomized experience.
Let's get started.
1. Upgrade shipping for frequent customers
Do you have regular customers who shop at your store? If so, how do you reward them for their frequent purchases?
You simply cannot afford to lose such customers because you will lose both brand evangelists and orders.
To avoid this, reward frequent customers by upgrading their shipping , offering lower shipping rates specifically for them, and so on.
How would you rate such an experience? Amazing, isn't it?
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