Content marketing plays an important role in marketing activities supporting sales of many companies. It primarily includes creating valuable content on the website (which has already been mentioned in the context of SEO, but also serves, among other things, to build the image of a leader in the industry), but not only that.
Content marketing also includes forms taiwan cell phone number of content such as advertising mailing , including newsletters, which enable regular communication with recipients and building strong relationships with them, as well as e-books and various types of reports and case studies.
Although many sales support activities have moved to the Internet, traditional forms of promotion cannot be forgotten. Banners, leaflets and various types of events (fairs, shows, conferences) are just some of them.
At the same time, thanks to modern technology supporting event marketing , organized events can become even more interactive despite their offline formula, e.g. by enabling participants to vote in real time.
When is it worth implementing sales support activities?
Introducing and continuing sales support activities is almost always valuable, but there are a few situations in which it is particularly appropriate.
If your company is new to the market and needs to increase its recognition, marketing activities can help build brand awareness. Without it, it is very easy to get lost in the thicket of similar companies.
These activities are also helpful in the case of introducing new products or services that require additional promotion to reach a wider audience and have a successful debut. For example, SMS marketing will allow you to quickly and effectively send a short notification about new products to your current customer base, along with a link to your website.
How to assess whether sales support activities are bringing results?
The effectiveness of sales support activities can be assessed based on several key indicators. The most important of these is of course (in the case of e-commerce and the retail industry in general) the level of sales.