Expert advice on how to leverage eCommerce AB testing and drive growth

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AB testing involves comparing two different versions of a similar element to see which drives more conversions. For example, you could send two different emails for the same promotion and compare the percentage of conversions each generates:


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As you can imagine, AB testing is a great help for armenia phone number list ecommerce businesses when it comes to boosting Shopify sales andincrease sales on eBay, because it is designed to optimize lead generation and conversions.

In other words, e-commerce companies can gain a lot from mastering AB testing.

In this article, we’ll cover some of the best tips you need to follow if you want to make the most of AB testing for your ecommerce store.

We'll walk you through some of the most important items you can test and the best practices you should follow to help you leverage the potential that AB testing offers.

Tip 1: Try different colors
It's often the basics that make the biggest difference, and colors are no exception.

When testing your e-commerce elements to optimize your overall website, color is an essential component to focus on. After all, if something like changing the color of your “Buy Now” button from blue to green can increase your conversion rate, such a seemingly small change would be worth making.