Michael Smith, Director and Co-Founder, Appamondo

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Innovative Company of the Year Award – BCR.CX
We are honoring BCR.CX, a Latin American company that has demonstrated exceptional problem-solving skills and innovative approaches, with the Innovator of the Year award. BCR.CX’s cutting-edge solutions address customer challenges in the GTM Partner category, demonstrating a deep understanding of the unique market dynamics in the Latin American region. The Innovator of the Year award recognizes BCR.CX’s creativity and problem-solving skills in implementing the most innovative solutions in the GTM Partner category to address customer challenges.

“Partnering with Zendesk has been a truly bahrain phone numbers list transformational experience for us. Being named Best Innovation Partner of the Year is a testament to the dynamic collaboration between our teams. Choosing Zendesk was a strategic decision rooted in our belief that innovation is key to staying ahead in the competitive customer experience landscape.

Partnering with Zendesk has allowed us to offer cutting-edge solutions like 55PBX, as well as groundbreaking technologies like Comma and Conciex. These additions have significantly expanded our capabilities, allowing us to deliver customized communications solutions that resonate with our diverse global customer base.

The business impact has been significant. The GTM Partner Innovation of the Year award is a culmination of the vision and dedication that BCR.CX and Zendesk have invested in together. This award is a continuation of a successful journey from achieving Zendesk Premier Partner certification to being recognized as one of the most successful stories in the 2025 Zendesk Showcase.