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The New York Times : all the news that's fit to print.

This slogan is over a hundred years old. It was created in the last decade of the nineteenth century. The phrase contrasted The New York Times with publications that specialized only in sensations. The idea of ​​the slogan is that you need to print those facts and stories that can teach a person something new. Now The New York Times is considered a source of information that deserves complete trust.

Maybelline : maybe she's born with it. Maybe it's maybelline.

One of the most famous slogans in the world. Having colombia mobile phone numbers database appeared in the 1990s, it made women feel extremely confident until 2016. After all, any lady should use the company's cosmetics, as she will turn into a model from the cover of a glossy magazine. In 2016, the slogan was changed to "Make IT Happen", thus inspiring women to express their understanding of beauty in their own way. But the previous motto is still relevant.



Checklist: How to Achieve Your Goals in Negotiations with Clients
How to Write Slogans to Attract Customers, Avoiding Common Mistakes
People need to understand what the slogan is about. A beautiful but meaningless phrase is of no use to anyone.

The slogan should attract customers, but not with a huge amount of information. It will be enough to mention one property of the product. The main thing is that the phrase is remembered. The buyer will learn the rest in the store.

The slogan's function does not include dealing with objections. This is the prerogative of advertising.

The client should not experience negative emotions when reading the slogan. Compare two phrases: "Toothache? We will help" and "A guarantee of 10,000 candies is better." Both are dental advertising. But if the first slogan evokes unpleasant associations in a person, the second works on the positive side.

Never, even to attract customers, give inaccurate or deliberately false information in the slogan. Does your product have any special features? Come up with an emotional, memorable phrase. Tell how your product can help. What will be the feeling of using it. No need for phrases like "The best of the best!" or "We are the first in this business!" If the quality of the product is not confirmed, the company's reputation may suffer.

When attracting customers, do not make the slogan too aggressive. For example, the phrase