What is a white paper and where should it be used?

[shaownhasan]

Type 1: Business know-how Business know-how white papers are documents that compile know-how gained from a company's experience. By proactively disclosing your know-how, you can promote your company as an expert in a specific service field. In addition, white papers tend to increase user satisfaction by providing access to specialized knowledge. [Example of Nile's white paper] White Paper Type *This slide is a part of the white paper below. If you want to see the whole page, please download it.


It is distributed free of charge. ＼Check out the know poland telegram data-how in the white paper! Download the document here／ It will be easier to create a white paper if you prepare a list of frequently asked questions from customers in advance. Be sure to also explain why the problem needs to be solved. However, since white papers are often created in collaboration with other departments, it will take a certain amount of production time. If your business know-how white paper can solve the issues and concerns that users are likely to have, it will be easier to gain their trust in your company.


Type 2: Case studies Case study white papers are documents that introduce success stories of companies that have implemented the company's products or services, as well as the background leading up to their implementation. Case studies are essential information for users who are actually considering a product or service. Therefore, they are white papers that are likely to be downloaded by users who are in the comparison and consideration stage. When creating the app, interview customers who have actually implemented the product or service and have a favorable impression of it.