market studies available,
targeting hypothesis.
Unfortunately, relying on intuition leads to mistakes which, in turn, lead to a huge investment especially money .
On the contrary, data-driven marketing allows marketers malaysia phone number example to connect with their customers at the right time and with the right offer. But the benefits are not only about improving communications, but can also lead to.
personalize the customer experience,
target well-defined audience segments in order to obtain new leads and customers,
measure and improve your strategies in real time.
What data is critical for marketers today?
So far we have talked generally about information and data. But what data is important for marketers who want to adopt an analytical approach to communication?
In reality, almost all information is useful for a data-driven approach in marketing, but it is above all the company objectives that define which KPIs to measure. Generally speaking, the most used data for a personalized and predictive communication strategy are.