This becomes one of the main reasons

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Customer value
If we talk about the benefits of the transaction, not only the economic, but also the psychological and social benefits that can be obtained from establishing a relationship with the seller play an important role here.

Psychological benefits can be discussed in situations where the quality of the product meets or even exceeds the customer's expectations. why a person comes back to the same seller. Repeat list of real mobile phone numbers database transactions contribute to the growth of customer satisfaction and also help build trust with the company. This is important because when first introduced to an organization, customers have no reason to trust it.

Economic benefit refers to various aspects of interaction, primarily related to money (lower cost of goods, discounts, etc.).

However, economic benefit can be expressed not only in monetary form: it has several other important components, in particular, time and information advantages.

In addition, we must not forget that often in the process of cooperation the client shares with the seller knowledge related to the product or its production. As a result, it becomes possible to create a product with specified characteristics that best meets the needs of a specific person.

It should be noted that the value of the product for the client increases. Also, interaction with the seller on an ongoing basis allows to simplify and speed up the process of making a decision about the purchase and the process of making the transaction itself.

The value of products and services to customers can be reinforced by social benefits. This refers to a situation where the seller actively interacts with the buyer, causing him to feel important. For many people, the feeling of being recognized and highly valued is an important factor in matters of economic interaction.

Sellers try to satisfy the needs of customers and bring them benefits so that they invest their resources in their relationship. This is primarily about the price of the product that the customer pays when buying.

However, in addition to the cost of the product itself, there may be additional costs associated with the transaction. Another name for such costs is transaction costs.

This can include several main types of costs associated with: finding a seller, establishing a certain relationship with him, business negotiations, making a decision to purchase a product, concluding contracts, as well as monitoring the correctness of the transaction process.

The level of transaction costs changes at different stages of cooperation and depending on its duration. Therefore, it is not always possible to clearly identify specific cost items within these costs.

From the above, we can conclude that for customers, relationships with sellers are connected equally with both benefits and costs. And it is understandable that the buyer desires such relationships in which the value of the purchased goods and services would be estimated higher than their actual cost.