Numbers in the title add interest to the article. For example, everyone knows that drinking alcohol is harmful, but by providing a number related to the risk of contracting a certain disease, the article becomes more impressive.
How to Come Up with a Selling 4U Headline
What to be guided by in the process of constructing a title according to the 4U formula
To understand what to be guided by in a title using the 4U formula, you need to consider a practical example.
The headline “Discount until the end of the month on a seaside holiday in Yalta – a cozy hotel complex on the seashore, horseback riding, a camp for children!” corresponds to the target audience of usa consumer email list young families with children who want to have a seaside holiday.
Let's go point by point:
usefulness - family vacation by the sea;
uniqueness - there are horse riding and a children's camp;
ultra-specificity - a quiet hotel in the bustling resort town of Yalta;
urgency - discount until the end of the month.
The main mistakes you can make when writing a 4u headline are lack of specificity, complex words, and neglecting the needs and emotions of your target audience.
It is worth noting that you do not have to use all 4 rules from 4U. You can choose at least 2 in which you are really better than others.