Direct Marketing Tools

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Direct marketing is direct communication with a potential client, which involves receiving immediate feedback. The following direct marketing tools are distinguished:

Direct mail marketing is when relationships with consumers are established through the distribution of emails, flyers and brochures, test samples, etc.

To prevent a client from sending an email henan mobile phone numbers database with an advertising message to the Spam folder, you need to write it correctly: the reader should understand from the first line why he needs your product or service. It is better to leave a detailed description of the product characteristics for the second letter.

Catalog marketing is the promotion of a company's products through advertising in catalogs that are distributed to potential buyers in shopping centers or via e-mail.

Telemarketing is telephone sales that are carried out by placing orders by phone from customers who have seen advertising of goods in the media or in a catalog. To stimulate demand, it is better to use toll-free telephone lines so that customers call the hotline without thinking.

Direct Marketing Tools

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According to statistics, telemarketing can increase advertising conversion rates by 0.7-5 percent. And this primarily concerns mass-market goods. When selling industrial goods (equipment, raw materials, etc.), the use of telephone sales can increase turnover by 15 percent.

Television marketing is the promotion of products through television advertising. Immediate feedback from viewers is achieved by offering preferential terms of purchase to a limited number of people who call first.

In addition, television marketing is also popular on pay TV channels, where they collect requests for the purchase of goods at more favorable prices than the market average.


Unconventional Marketing Tools on the Verge of Fantasy
Ambient media

This is unusual advertising that becomes part of the target audience's life. It can shock or surprise, but at the same time perform the main function - to convey important information about the product or brand to consumers.

This type of advertising can be found almost everywhere: on the walls of buildings, on the asphalt, in public transport, on a bench in a park or in a movie theater.

Product sitting

In order to bring a new product to market or increase sales of items from the current range, the company invites people whose words consumers listen to to test the product and express their opinion. Such test drives are often conducted by bloggers on their pages in social networks.