Don't spam with instructions
There is no need to send a full manual right away, because such letters usually end up in the Spam folder and are ineffective. Let them be short notes, sometimes sent to the mail or appearing during active work in the application. This way, onboarding will be short and practically on demand. This will allow the client to conclude that the service is unobtrusive.
Offer an option: skip onboarding altogether
Some users do not accept why do vietnamese use zalo? onboarding. Their wishes should also be respected. Of course, they will have questions during the active use of the product. That is why the site should have a section with useful materials and frequently asked questions (FAQ), which they can refer to as needed.
Standard educational content can be supplemented with videos. Wyzowl statistics showed that more than 90% of customers would prefer to watch an educational video to study long texts, even with graphic images.
Stages of onboarding development
Very often, when developing onboarding, technical adaptation serves as a guide. The client is asked to go through all the steps before actively interacting with the product. This approach is not the best. Even if the user understands the entire interface, he may not realize the value of the product, which means he will leave after a while without any doubts or regrets.
Ideal onboarding helps the customer achieve the success they expect. It is important to understand who your target audience is, what their needs and demands are, and what they consider success when using your product.
Find out who your target customer is
It happens that the desired image of the consumer does not coincide with reality at all. It is necessary to clearly know who your target client is.
Typically, two main groups of users are distinguished, namely:
Motivated clients. They have specific tasks and an idea of what they would like to receive. Onboarding should reveal the value of the product to them. In this case, it is not necessary to focus on basic functionality.
Interested clients. People without specific tasks and goals. Acquaintance with the product happens spontaneously, here and now. In a short time, onboarding should explain to them what benefit they will receive if they stay on the site or in the application. It is necessary to show what problems the product solves and what is its main difference from analogues and competitors. For explanation, it is allowed to demonstrate video instructions and use training screens.
In order to understand what type of client you have in front of you, you can offer all new visitors to the site or application to take a short test. After completing it, it should become clear what the value of the product is for them and what functionality they consider most important for solving the tasks at hand.
Stages of onboarding development