So, leaving aside the terminology and taking into account the strategic sense of a campaign to create brand identity, it is only fair that we start naming the key elements that will drive your strategy, these are:
1. Generate an emotional connection
It is one of the essential branding elements for building a brand identity. In order to connect with the customer's emotions, it is key to know their tastes, needs and motivations.
The idea is that by creating your product and launching it to your target market, you can answer your customers’ “whys.”
To make things easier for you, you have to create a product or service that has the personality of the market it is aimed at. This way, they will choose you out of conviction and not to satisfy a need that someone else can easily do better at another time.
2. Build a brand by meeting customer expectations
Today's consumer can't be fooled easily, so when creating your lebanon whatsapp number database brand identity, you have to strive to meet market expectations. Are you what your customer expected? Yes, it's a difficult question to answer, but you have to do it.
We'll talk about some branding examples later , but for now, to give you an idea, imagine what would happen to Apple if its products didn't meet its customers' expectations.
The bitten apple brand is the best example we can give to explain branding. Its customers buy its products because they are convinced that they are the best on the market, that only they fit their needs, and they do so with pleasure.
They are in love with the brand and that has only one name: they know how to do branding. But they also know how to meet market expectations.