Where to look for reviews on the Internet

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The relationship between the number of reviews (horizontally) and conversion rates (vertically) is clearly demonstrated in the graph above.

So, how can you make responses more effective so that they work for you? Of course, you need to work on their quantity and quality. But the way they are published is also important.

Many online businessmen believe that the 1000 mobile phone numbers database World Wide Web is so vast that it is unlikely that they can track all opinions. This is how they explain the fact that they do not monitor reviews and are constantly inactive.

But this approach is fundamentally wrong, since it is necessary to track reviews on the Internet. The problem is that SERM management does not at all imply monitoring reviews on the entire Internet. It is enough to analyze the TOP search engines for the main queries and the main sites specializing in responses.

Reviews in the TOPs of search engines
You need to start looking for reviews first of all by analyzing the search results of the main search engines - Yandex and Google.

Very rarely do people who study search results scroll past the second page. Therefore, to analyze reviews, it is enough to study the information on the first two pages. You just need to choose the right search queries.

Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Below we provide the main search engine queries that you can use to find reviews about yourself. They are conventionally divided into 3 categories:

Branded queries. Contain the name of your brand or trademark along with clarifying words. Analysis of these queries is of primary importance, since most customers rely on them when studying reviews about you. Examples of such queries: "your organization name", "your organization name + reviews", "your organization name + employee reviews", "your product brand name + reviews", etc.