Cash Flow: practices to improve the financial health of your business

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Strategic financial management involves managing cash flow and is essential for both short- and long-term decision-making, in addition to assessing the financial health of the business. The years 2020 and 2021 have led to a reinvention in many aspects of companies, from small to large businesses. An organization's finances are no different. They have needed to reinvent themselves during the pandemic, and cash flow has been very important in the current scenario.

Cash flow challenges
To start the chat during the Webinar Cash Flow: practices to improve the norway phone number list health of your business , the Finance and Controllership manager at Global Estratégias Financeiras, Mirian Cidral, invited Osklen's Financial Manager, Mauricio Lopes, to comment on the challenges faced in relation to cash flow and how Osklen is adapting, considering the impacts caused by the pandemic, to seek the company's sustainability.

“This pandemic period has been a challenge, it has been almost two years, but we have managed to maintain a healthy and positive cash flow.” Mauricio commented that they follow an annual plan, but highlighted that it is reconstructed each month according to the situation in Rio de Janeiro, the city where Osklen is headquartered. He also highlighted the main points observed in cash flow during this period: “Improving working capital management, being aligned with our suppliers, our receivables, we have also been working hard in relation to defaulting so as not to leverage the indexes, where Global has been our partner .”

Osklen took several actions to maintain balanced cash flow, working capital and financial cycle. Considering the entire economic chain in which the brand operates, sales alternatives were created, with a structured and stable e-commerce, flexible terms for sales channels, campaigns with multi-brand stores, renegotiations with suppliers, including bank operations, and actions to prevent the increase in defaults. “It’s a puzzle where we fit the pieces together and in the end the board is all in place and together to continue the business.”