Here Are the Best Ways to Boost Web Traffic in 2019

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Marketing trends may come and go each year, but the desire to boost web traffic will always be there. Whether you are a new site needing to spread the word about your business, or an established brand that is looking to scale your business, an increased amount of web traffic can help you accomplish your goals. Targeted traffic in particular can ensure your web visitors turn into paying customers. Here are 5 of the best ways to boost web traffic in 2019.

Get on Board With Social Video
You already know the importance of social media, but you might not realize just how important it can be, especially for new websites or brands. A large portion of time that people spend online is dedicated to social media. For this reason alone, it is crucial that you develop a presence where you know your audience is going to be. Once users find you via social media, they can easily click over to your website to learn more about your brand or to make a purchase.

More specifically, a major trend for this year is social video. Last summer saw the launch of IGTV, which allowed for brands to post longer videos to their Instagram account. This is perfect for brands wanting to show off their products. Use for product releases, tutorials, and more. By seeing more of your product (and seeing it in action), your users are more likely to feel confident in heading to your website to purchase.



If you aren’t in ecommerce, you can still benefit from IGTV. Use this platform to post engaging video content that aligns with your brand. This could be more informal behind the scenes type videos, or created content that users really love like recipe videos (as seen above), DIY ideas, and more.

Re-Engage Your Audience via Web Push
Finally, you should absolutely consider implementing web push notifications in order to boost your web traffic. Not only are these notifications easy to set up and send, they also give you numerous segmentation and automation poland telemarketing data opportunities. Because they deliver to both desktop and mobile devices, even if a user is not at your website, or even using a browser at all, they are a perfect tool for increasing your website traffic.


Send this campaign to subscribers who read a blog post focused on organic cooking for beginners.
Focus on sending targeted, personalized notifications that will inspire your subscribers to click back to your website. Segment your audience based on their behavior at your website and craft campaigns that will interest them. When possible, also include personal details such as a subscriber’s first name. The more relevant the notification is, the higher the chance they will click back to your website.

Produce Quality Evergreen Content
By now you know that having a blog can help boost your web traffic. Not only does this give you additional content to post to social media, it also gives you the chance to rank on search engines for certain keywords (more on that next). A blog is a great way to present your audience with relevant content that will, hopefully, inspire existing users to purchase from your brand and help draw in new users to your website.

Be sure to incorporate quality visuals in order to boost the “shareability” of your content. When possible, create either infographics or videos, which are some of the most highly viewed and shared pieces of content on social media. The more shares your content gets, the higher your web traffic will go.

In terms of specific content to focus on this year, dedicate some time to creating quality evergreen content. When done correctly, evergreen content can result in a steady flow of website traffic to your site for a long period of time.


Image credit(s): Stafford Marketing & Content


Evergreen content is content that will stay relevant to your audience for a long time without having to be updated. As you can see in the infographic above, the content should not be anything like current events or trends that will likely not be important in a few months (or even a few weeks) time.

Quality evergreen content is something that your audience will always find useful. From a technical perspective, it is also something that should contain a lot of internal links to other areas of your website (and other places at your site should also link back to it). This type of content performs well on search engines over time, which is exactly what you need in order to increase your website traffic.