However, thanks to the Internet, marketing has become highly interactive and social korea whatsapp number networks have come with a new form of communication, two-way or bidirectional, in which the consumer can interact with the company providing that good or service.
What is social media marketing?
Social media marketing refers to all actions and measures used on social media to generate business opportunities, increasing reach and customer loyalty.
When we communicate on social media, we must not only think about conveying our message to the target audience, but also about how we will respond to the queries and questions they ask about our brand, products and/or services.
On social media, users give their opinions about people, products, services, brands, news, etc. In other words, they give their opinions about everything that can be given an opinion about. That is why we must pay close attention to what users say about our brand and company in order to offer them a better experience.
Used correctly, social media can transform your business, as we can modify our products or services according to the needs we detect from our target audience.
What does it take to use social media?
Making good use of social media requires a lot of strategy and creativity. In other words, we cannot use social media in a lazy way or without methodology, but rather they must meet a strategic objective within our business plan. Likewise, creativity is also needed to develop content and interact with users.
When we talk about social media, we are usually referring to sharing content organically, that is, generating content such as posts, images, videos, etc., and sharing them with our target audience.
Social media also allows us to create highly targeted ads. For example, we can create ads through Facebook Ads or Twitter Ads to show ads to our audience and specifically target users who are interested in our products and services.
Factors to consider when creating our social media strategy:
Time. Our time or that of our team, and we may even need to hire an agency to help us manage the accounts. Managing social media takes a lot of time, as we need to be attentive to user comments and participate in conversations.
Copywriting. We need to consider copywriting. The copywriting we use for social media posts should be aligned with our brand image and the target audience of each channel. It may be that we use a different style and tone on Instagram than on LinkedIn.
Design. We must take into account the design we use for our images or videos, since both the content writing and the visual or multimedia elements must be correctly aligned with our brand image to give the right impression to our target audience.
Paid Ads. We also need to consider promoted content and ads. This content and ads must be created by someone on our team or a professional or agency that helps us create, manage, and optimize them.
It is important to take into account that the social media marketing strategy is very different depending on the target segment it is aimed at, for example, for a product aimed at older women versus a product aimed at teenagers.