What is an affiliate link in ecommerce?

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If you like the idea of ​​monetizing on the Internet , one of the most interesting ways to do so is to enter the universe of an affiliate program . To obtain credits and actually start earning money, you need to have an affiliate link. What is an affiliate link and what is it for?

In this content we address the topic in a broad way with the intention of helping you understand in detail how to access and promote an affiliate link in order to optimize sales and ensure increasingly satisfactory income .

Happy reading!

What is an affiliate link?
Created in the 90s by the giant Amazon, Affiliate Marketing has become a paytm database very interesting option for working on the Internet mainly because it allows affiliates to earn money without needing to invest in products or services.

Generally speaking, an affiliate is an intermediary between a company or entrepreneur and the end consumers, monetizing through the payment of a commission on sales.

In this context, companies can market their solutions with the support of a host of “independent sellers” located anywhere in the world or within the coverage area they wish to serve.

Note that it consists of a business relationship in which everyone involved wins:

Production companies or entrepreneurs promote their products/services without paying fixed amounts for the dissemination work and access a large number of people;
Customers are free to find out the best suppliers, compare prices and identify the best solution to their demands;
Affiliates monetize their digital channels —social media, blogs, and websites—by promoting and selling third-party solutions .
To access the financial compensation, the person interested in distributing the products, promoting a launch or encouraging the contracting of a service must have an affiliate link .

Basically, this link is a unique URL that registers the username or ID of a specific intermediary. By promoting it on their channels, the affiliate gets credit for the traffic sent to the advertiser's blog or website .

That is, if a visitor clicks on the link that you distribute in your media and performs the action for which the advertiser pays, the affiliate receives the agreed amount in the advertiser's space in the affiliate program.

By the way, we recommend that you complement the reading of this post to become an ace in the affiliate market by reading the following content.

What is an affiliate program, which one is the best and how to work as an affiliate ?
What are the benefits of using a newsletter in affiliate marketing ?
How to make money on Instagram: a complete guide on the subject!
How can I get the affiliate link?
One of the most common questions for those who enter this type of program is how to obtain trustworthy links. This is not a big adventure, however, you should make sure that the advertiser has a good reputation and check the program guidelines.

In this sense, it is highly recommended to start the journey by choosing a recognized alternative in the market such as Hotmart and Amazon .

After taking these aspects into account, you can begin searching for products or services that meet your expectations in terms of segment, proposal and earnings and, above all, that are part of a solid network in one or more affiliate programs.

In a second stage, you will have to register in the program and request authorization from the producer or company. This can be confirmed or rejected under 2 dynamics:

Automatic: The person responsible for the product, service or action configures their space to provide immediate authorization.
Personalized: the company or entrepreneur analyzes each of the applicants and authorizes only those intermediaries that they consider suitable.
In case of a positive response, the affiliate will get a link with certain ID parameters that give him financial credit for the traffic he generates.

As you can see, if you choose a top-notch program with products that convert and you dedicate yourself to promoting the link, you can achieve a quiet life as an affiliate. You can even have and promote several links on a website. Fantastic, right?

Best practices for promoting an affiliate link
In order for your work as a digital intermediary to generate the expected profits, you need to adopt dissemination strategies that are truly effective.

Below, we provide you with a list of the top 4!

1. Bet on social networks
These channels allow for developing a very close relationship with the public and increasing brand projection.

By allowing the dissemination of different content formats, networks make it possible to structure a wide variety of strategies to disseminate links, experimenting with the most efficient measures to increase the conversion rate.

2. Structure a blog
A blog with content relevant to your audience is a real goldmine!

By creating a valuable channel filled with engaging, quality content, you can promote your affiliate links and reach a huge number of people.

In blogs, sales results are not shown so quickly and directly depend on your willingness to develop an excellent content strategy .

Therefore, it requires special attention to the production of materials and publications, as well as to the application of SEO and copywriting techniques that make it possible to position the channel in the first organic results.

In other words, the dissemination of affiliate links will only generate good income when the blog has sufficient quality to inspire trust, credibility and security in the audience.

3. Use email marketing
Send targeted emails to your contact base to build a stronger relationship with your audience. By nurturing them regularly, they will feel more and more comfortable accessing your links and taking the actions you suggest.

If you have a blog and you share content that may be of interest to your users, it is recommended that you add URLs to posts, rich materials, and other formats to your messages.

In this way, you will be able to encourage reading and position yourself as an authority while opening up space for new conversions.

4. Invest in paid ads
So far, we have covered extremely effective organic techniques to spread content without requiring direct investment.

However, this is not the only interesting alternative. Paid ads also provide excellent results.

In fact, one of the most efficient ways to apply paid traffic is to use Google Ads . By structuring a good strategy, your ads will be able to reach more people on the search engine page itself.

You also have the option of sponsoring ads on the most popular networks today, such as Facebook and Instagram, and thus, direct your reach to the public that is actually interested in the topic, product or action.