marketing
Below we will show you some of the main models that already existed and are still practiced in the world:
Direct Marketing
Direct marketing is the most familiar to most of us, and involves sending advertising messages through certain media to specific groups of people in order to generate a reaction.
Through this we can use precise information about the target audience such as name, telephone number, address, interests, among others, creating a direct message for that consumer.
The contact channels we can use are: emails, calls, messages and correspondence.
Direct marketing has two objectives:
Gaining customers and encouraging their loyalty. The aim oman whatsapp number database is to achieve customer loyalty so that they repeat the purchase or maintain the permanent acquisition of a product.
For those organizations whose primary objective is not the sale of products, they develop marketing focused on gaining partners, sponsors, as well as information and opinion formation.
Indirect Marketing
Indirect marketing is implemented with the aim of approaching low-tolerance individuals in a more discreet and subtle way.
It is aimed at a broader audience and its purpose is to generate value for people. Thus, the focus shifts from focusing on the product or service to focusing on people.
Although many indirect marketing strategies are carried out online, they are not limited to the digital world.
Some indirect marketing strategies could be implemented during movies, novels and games, as well as at conferences and other events.
An example of these events could be the famous Coca-Cola music festivals and Dog Chow's Pet Run.