These are files created by a website. They contain data that is sent between a sender and a receiver . The sender is the server where the website is hosted; and the receiver is the browser used by the users.
Their main purpose is to recognize users. To do this, they collect the entire activity history on a given website; the purpose of this is to offer people the most appropriate content, based on their behavior on the web.
Therefore, when a user visits a web page for the first time, a cookie will be saved in the browser with a small amount of information .
Later, when the user visits the same portal again, the server will request it in order to configure the site, so that the visit can be personalized as much as possible.
Cookies can also perform simple tasks, such as knowing the last poland whatsapp number database visit a person made to a specific page. They can also save all the items that someone has put in their shopping cart in an e-commerce or online store. These actions will be saved in real time.
We invite you to watch the following video so you can learn more about these tools and their function, go ahead:
Why Cookies are important
While it is true that many users are wary of cookies, due to the amount of information indicating that they can compromise their privacy on the Internet, people do not feel completely sure whether their data is safe or at risk.
Despite this, their use is really important; and far from being a problem, they are a beneficial tool for your website, as well as for your clients.
Usability . Cookies improve user navigation, both on their first and subsequent visits, by facilitating login, filling out forms and making purchases, among other interactions with your website.
Segmentation . Cookies allow you to automatically segment your audience by remembering preferred content, favorite articles or most visited sections. This also helps to build loyalty.
Marketing strategies. Thanks to the segmentation and profiling they do for each user, cookies facilitate the implementation of inbound marketing strategies .
Data and analysis . The use of cookies provides a series of data that facilitate the analysis of the behavior of your visitors. From the volume of traffic, the time spent or the bounce rate.