What is Ads Manager vs Business Manager?

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Do you advertise on Facebook or Instagram and don't know the difference between ad manager and salesperson?

Don't worry, it's the most common thing and it happens to all of us! In this article we'll tell you everything.

Social media management has become a job for many people today, and sri lanka phone number list any other task, it requires tools to optimize time, resources and speed up the process. Social media offers endless possibilities to connect with audiences and that is why brands, startups and businesses need them to promote their proposal.

The truth is that managing and administering social networks is not a task “as simple” as it seems, it requires strategy, order and planning. For this purpose, Facebook created two tools that undoubtedly come to help in this task, we are talking about the Ads Manager and the Business Manager . Although in some aspects and even aesthetically they may seem similar, each one offers different functions. For this reason, in this article, we decided to talk to you about the advantages of each and guide you on which is the most suitable, depending on the task you perform.

Let's get started! First of all, we'll learn that there are radical differences between the two and the difference lies in the purpose, the number of accounts you manage and the actions you want to carry out. The Ads Manager is ideal for when you only manage one advertising account, while the Business Manager offers the possibility of combining several fan pages, advertising accounts, as well as giving other users access to the accounts, which at first glance already shows a higher level of complexity. This graph makes it clearer: