The photo received more than 3,000 likes. These Instagrammers are influencers. They may not have intended to be when they started their journey, but as their followers increased and their engagement kept going up, they became influential in the lives of the Instagrammers who follow them. Some of the influencers that brands pair with are deemed “micro-influencers.
” They don’t necessarily have hundreds of thousands of followers, but they do have a dedicated base that is committed to engaging, and consuming, the content these micro-influencers produce canada telegram mobile phone number list (“wheresmyofficenow” is a good example). After pairing with a few dozen of these micro-influencers, they reach hundreds of thousands of people – no small feat for any brand. NikkieTutorials.
Youtube scene, you’ve probably never heard of NikkieTutorials, a channel featuring a young woman who posts eye-catching makeup looks twice weekly. But I shouldn’t assume that you’ve never seen a video of hers before, because in 2015, one of the NikkieTutorials videos went wildly viral, accumulating over 36 million views. In the video, she denounces “makeup shaming” and society’s way of judging women when they wear makeup, and when they don’t.