It seems to have worked for them – the GoPro Instagram account has 13.1 million followers and an impressive collection of incredible photos and videos featuring everything from dirt bike riders pulling off insane stunts with an angle that can only be achieved by strapping a GoPro camera to their helmet, to scuba divers experiencing the incredible diversity of our world’s oceans and recording it thanks to the waterproof capabilities of their HERO 5 (the newest model).
GoPro as you approach your own marketing strategy? Big brands like GoPro are successful partially because of their approach to marketing. GoPro uses a content marketing strategy, employing user- cambodia telegram mobile phone number list generated content to continuously feed their audience images and video of thrilling adventure. They instill a bit of FOMO (fear of missing out) in each user that watches – that user begins to think about their adventures and all of the unique perspectives they could get if only they had a GoPro.
Perhaps the most important takeaway is to remember how GoPro markets their products – they don’t use photos of the camera on their Instagram account to show people how convenient and powerful it is – they use the stories that result from using it. How can you do the same with your business? Instead of using a photo of the cup of coffee you sell, use a photo of the person who comes in every morning to buy that cup of coffee.