Choosing the best time to send an email is a vital aspect

[muniyaakter]

On the other hand, according to data from the Adigital study “ Research on the use and perception of email marketing in Spain ”, the larger the size of the company, the higher the frequency of sending emails . On the other hand, just as in social networks you pay attention to the best time to post, in email marketing there are also certain preferences. to take into account if you want to double the opening rates. In fact, according to HubSpot , 78% of newsletter subscribers unsubscribe because they were sent too many emails.


There is no secret formula that makes all your emails hotmail email list successful As with any strategy, the most important thing is to know your target. You have to do a prior analysis of what their daily life is like in order to be able to get it right when sending. It is important to know that customers do not act the same way every day of the week. They do not open their email at the same time every day and they are not always willing to pay attention to your messages. Therefore, it is advisable that you observe them carefully and determine what hours and days they respond best.


Even so, here are a series of factors that you should take into account: Avoid the night time . Most emails are sent between 6 and 12 a.m. Conversely, the least frequent time is between 12 a.m. and 6 a.m. The best opening rates occur in the morning . One of the most common tasks during the early hours of the morning is checking emails. It is important to differentiate between open rates and click rates . Until now, the hours that generated the highest open rates were between 8 and 9 in the morning and from 3 to 4 in the afternoon.