And most of them don't need more than text

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Therefore, the use of a first name or surname achieves this effect of trust. It is about "strengthening the relationship with your clients, providing them with more individual treatment and making them feel special. To achieve this, you can add more fields to make it seem even more personal. From first and last names to other data that is related to subscribers. 2.- The subject must be concise When a user receives an email, the first thing they read is the subject line. So it is important to make it clear and brief . This is a factor that affects the email message regardless of the format in which it was created. Additionally, creating curiosity is essential if you want them to continue reading and not leave the message in their inbox.


But, once they enter the email you must be able to gmx email list maintain their curiosity with an attractive copy. 3.- Attention-grabbing content You should keep in mind that plain text emails are already very simple in format. Below you will see some stylistic resources that will help you capture the attention of subscribers. Therefore, above all, it is vital that you provide valuable content : a good headline, well-written texts that include impactful ideas, etc. Otherwise, it will be difficult for users to continue opening your communications. 4.- Use bold to highlight what is important plain text emails Highlighting content always makes the user focus on the most important part of what you want to convey . And it encourages them to continue reading the rest of the content. In addition, it is a good way to highlight the most relevant content.