Sales and marketing course

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If you have come this far, it is because you are surely interested in making your business successful and knowing the correct way to sell your products and/or services. Many times people minimize the importance of education and training, these being the most important bases to adequately achieve our objectives.

If you are really interested in learning about the world of marketing to implemen cfo email database t successful strategies in your business, stay tuned. Because with this free internet marketing course you will learn the basics of marketing and its importance in the world of sales. Are you ready?

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1 What is Marketing?
2 Marketing Objectives
2.1 Acquire a good reputation and achieve good positioning
2.2 Company growth
2.3 Gaining customer loyalty
2.4 Achieve better sales
3 What is the importance of Marketing in the world of sales?
3.1 Obtaining important information about the target audience
3.2 Better marketing of products and/or services
3.3 Greater population reach
4 Introduction to sales
4.1 What is a sale?
4.2 Types of sales
4.2.1 Direct sales
4.2.2 Indirect sales
4.2.3 Cross-selling
5 Importance of sales
6 The process of a sale
6.1 Prospecting
6.2 Lead Filtering
6.3 Demonstration and proposal
6.4 Sale
6.5 After-sales
7 Relationship between sales and marketing
What is Marketing?
Chances are you've heard this term many times. However,

Do you really know what the concept is? Marketing is an Anglo-Saxon word that can be interpreted as “ marketing techniques ”.

Its meaning goes far beyond creating strategies for the marketing of a product. Although, in general, its concept focuses on carrying out studies that are considered essential for the launch of a product.

In other words, marketing is the set of techniques, mechanisms and procedures developed through the exploration, research and study of a market, with the aim of understanding the needs of the client and, thus, knowing how to market the product in an interesting and attractive way for the public.

This set of techniques not only helps to encourage customers to make purchases, but also allows the company to learn about the interests and preferences of its audience, which helps strengthen the company-customer relationship.

sales and marketing course

On the other hand, it is important to highlight that Marketing is a process that is developed internally within the company. Most companies have a Marketing department, which is almost as important as the rest of the departments.

In order to best market the products and/or services that a company can offer, it is essential to learn how to develop and create good marketing techniques . To do this, you must also know the marketing objectives, the types of marketing that exist and which one best suits your company.

In turn, you will be able to increase your sales and boost your income.

Marketing Objectives
Marketing pursues multiple objectives depending on the strategies implemented. However, we can say that the main objective of marketing is to increase and improve sales. When we implement appropriate marketing strategies, we are providing a safe path to sales.

Knowing how to sell does not only mean knowing the product, it means knowing the customer. Taking into account their needs and interests is essential to be able to sell them a product. In this way, marketing is responsible for creating or laying the foundations for making better sales.

That is why, in general, marketing pursues the following objectives:

Acquire a good reputation and achieve good positioning
There is no point in spending a lot of money on marketing strategies that aim to attract customers if your company does not have a good reputation. When it comes to the business world, making purchases, signing a contract or anything that involves an important exchange, the customer, or those involved, will always take into account your reputation.

Your credibility depends on your reputation and if you want your potential clients to see you in a good light, it is important that you focus on achieving a good reputation in society. To do this, the key factors are: transparent information, two-way communication, valuing the audience's opinion and keeping promises.

Company growth
For a company to have good growth, it must not only focus on its infrastructure, but must also consider that the increase in customers is directly related to this factor. With this objective in mind, it is important that the marketing strategies developed are duly coherent. First of all, it is essential to address the target audience and establish a reference point where the company and the customer can connect.

sales and marketing course

In this way, by offering the advantages of your products and/or services, you will be able to convince new people or even companies that what you offer is the most suitable for them. Remember that to do this, you will have to focus on ensuring that your products and/or services satisfy your potential customers in the best way possible, so it is essential that you know their needs, interests and preferences.