The Importance of Digital Branding in the Digital Era for a Business

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The digital era, whether realized or not, has changed the direction of every line of business. In addition to the technology factor that has developed very quickly and the increasing "cheaper" technology, the trend of changing consumer interests and behavior, especially in terms of shopping, has made many companies finally change the direction of their business direction towards digital.

The digital ecosystem does look very promising. In list of kazakhstan cell phone numbers Indonesia itself, based on data from HootSuite and We Are Social, quoted from detik.com , the number of internet users in Indonesia reached 202.6 million as of January 2021. When compared to the number of internet users in 2020, there was an increase of around 15.5% or more than 27 million people in the last 12 months.

Not only internet users are increasing, the number of mobile devices connected to the internet has also skyrocketed to 345.3 million with active users on various social media platforms reaching 170 million or an increase of 10 million from the previous period.

Internet users in Indonesia themselves are “willing” to spend up to 8 hours and 52 minutes to access the internet. With a composition of playing social media for around 3 hours and 14 minutes, streaming for 2 hours and 50 minutes, and spending around 1 hour and 38 minutes just to read online and offline media.

With the number of internet users continuing to grow every year, making the digital ecosystem a "wet field" that is widely fought over by many companies to acquire new consumers for their business. It is no wonder that many companies then develop various strategies to develop their business in the digital ecosystem, and one of these strategies is digital branding .