What characteristics should you work on for positioning?

[muniyaakter]

What requirements exist for each one? ASO on metadata ASO Optimization This area of ​​app store optimization focuses on elements such as: 1.- App name It is the basis of any optimization. Regardless of the medium on which you launch the app or the objective you seek, the title is vital. In fact, try to compare it with your web titles. They are equally important. You must make sure that they are descriptive and include strong copy. However, since there are so many marketplaces, each one has its own conditions when it comes to setting metadata: App Store, for iOS. You have 255 characters available for your title. Google Play, for Android. There are more restrictions here, as you only have 30 characters for the title. Make sure to be precise, descriptive, and don't forget to include your keyword.


Windows Marketplace, for Windows Phone. Like the first at&t email list market, you have 255 characters with the same recommendations. And, in addition, it offers you the possibility of reserving several names for an application. That is, you can have names focused on different keywords. Or, you can also use them to orient your app towards several languages. However, it is best to keep your title short and clear in all cases. There is nothing worse for the user experience than a title that is too long. Another aspect that Google also penalizes is the repetitive or irrelevant use of keywords in the title and description of the application . 2.- Keywords In the case of the App Store or Windows Marketplace, but not in the Android Google Play store, you have the option of including a keyword section. You have 120 characters in the Windows App Store to include up to 8 words; and 100 in the App Store.