Therefore, the third of the tips for marketing events is related to the inclusion of technology.
These are some of the aspects you should take into account.
The relationship between technology and your brand may be far from perfect, but it still attracts people like flies to honey.
It's not just a matter of sticking any brand on a 3D printer, it's about finding a way for attendees to experience your brand through it.
In the example below you can experience how almost anything can become “cool” thanks to augmented reality.
Include a detail for the attendees
If your event includes technology and it allows you to offer attendees a souvenir, even better.
Don't forget that events are very much a whatsapp canada sensory experience and, as such, we like to keep physical memories.
An example of an event with technology - NBA Zone
I had the opportunity to attend the edition held in my city of this tour carried out through several Spanish cities with the help of BBVA.
Although it was exhausting, I must admit that I particularly enjoyed the introduction of technology at several points during the event.
Marketing for events - BBVA
One of these moments allowed you to enjoy celebrating your baskets thanks to virtual reality as if you were in a large basketball stadium.
But that wasn't the only one. Attendees were also offered the chance to take photos with their favourite NBA player (and compare their height with theirs) thanks to a series of digital developments that allowed you to take a souvenir home.
Tip 4: Go digital
Just because people still prefer a physical experience over a digital one doesn't mean you have to forget about everything digital.
Precisely, to achieve a positive ROI, you must seek the greatest possible digital impact.
These are some of the guidelines you should follow to support yourself in digital while developing your event in the physical reality.