usive, continuous value your donors will gain by supporting your cause.
Specifically, it answers two questions: What makes your cause unique and worthy of support? How is supporting your nonprofit beneficial for both your prospective donors (either individuals or businesses) and for the community? Your UVP should speak to your target audience, focus on a return for investment, and emphasize sustainable, continued value. A UVP can help you shape a powerful message to attract the right supporters. That message then has to be brought to potential donors.
3. Take to social media. A study done by the Content singapore telegram data Marketing Institute found that 92 percent of nonprofits are using social media, blogging, email, and video for their marketing efforts. Social media provides a great opportunity to share the story of your cause. Facebook, LinkedIn, and Twitter can help educate the online community about your mission and the impact of your work, and generate web traffic.
, email outreach, and video. Take advantage of these platforms to connect with supporters and drive donations. 4. Put your cause in their mailbox. Believe it or not, direct mail still plays an important role in nonprofit development. This is especially true when targeting Baby Boomers, with 40% donating in response to direct mail solicitation (Blackbaud). Direct mail items, including invitations, “save the date” cards, and special announcements, put something personal and concrete into your supporters’ hands.