The content with the highest level of engagement
When people visit your website, they want to read high-quality content that explains what you do and how you can help them. Strong content will add value to your audience and increase your website's conversion rate.
But in addition to being educational, your content should also be interesting to read. By doing this, you'll have a better chance of capturing your ideal customers' interest and keeping it until they're ready to buy.
I'll share with you five tips in this article on how to improve your content marketing engagement so you can attract and maintain the interest of the audience you want to target with your message.
Add images to your written content to enhance it.
Image to content
Incorporating images into your written content has a number of advantages. One is that, in a world where people are constantly scrolling through mountains of written text on various platforms, images can help draw readers’ attention to your content.
The fact that some people process information denmark whatsapp data faster when it is presented visually is another reason to include images in your content. According to studies, images can be the best tool to convey a lot of information in an understandable way, as 65 percent of people are visual learners.
These are just a few examples of the types of visual content you could produce to enhance your written content.
Infographic.
Many different types of information can be presented visually using infographics. When trying to explain complex information or lengthy content, many people turn to infographics. It helps in simplifying information while conveying the message succinctly and clearly.
Venngage has a fantastic infographic maker that you can try for free if you're not sure where to start with creating images. You can quickly create an engaging infographic by selecting a template and starting to enter your data.
Original images
The advantage of using original images is that they add more authenticity to your website. To demonstrate to potential clients that they will be working with real people, you can choose to use images of your team instead of real photos of your products.
Illustrations.
Another type of image you can use in your website content is a custom illustration. They are an original form of design that often features cartoon characters or abstract objects and can be used to make a website stand out.
Diagrams
Readers can greatly benefit from diagrams when explaining processes or trends. Flowcharts and graphs, for example, are frequently used to present data and patterns in a more understandable way.