Why is Bing Ads a good alternative?
Why choose Bing Ads for our Digital Marketing campaigns? Bing is the ideal germany business email list platform to manage advertisements on Bing, Microsoft's search engine (Google's direct competitor, so to speak). Google's service continues to hold the primacy in searches in Italy, but Bing Ads has grown a lot in the last year, capturing the attention of many marketers, both large and small.
“Cat and dog, who said you can't do it?” (quote @Strogoff_it) You could do the same reasoning for PPC services: who said you can't use both profitably?
• allows you to import old and new online advertising campaigns with Adwords via the import tool and the insertion of your Google credentials (certainly an essential feature to be able to attract specialists who do not wish to redo the work just completed from scratch)
• has an increasingly lower CPC (cost per click) on its side
• you can reach market segments that are saturated on AdWords, in particular the tourism, B2B, financial services and shopping sectors: in these market sectors the CPC is significantly lower because the competition is less than with AdWords.
There is absolutely no winner between the two popular Search Engine Marketing platforms .
The truth is that these two services should not be adversaries, but accomplices in the same victorious team. The best choice is to exploit the advantages of both platforms, taking into account their main differences: our advice is to start your Digital Marketing campaigns first on Adwords, only later should they be imported onto Bing Ads by dividing the budget correctly. Bing in fact has certainly lower costs (we often assume 10% of Adwords costs), little competition but also lower revenues; on the other hand, Google's platform is more expensive but allows you to reach more people and earn more.
If you want to create an integrated campaign, ask us now without obligation!