This type of gateway offers a simpler and easier payment experience. However, it is based on redirecting the buyer to a separate payment page where they must complete the purchase.
This type of gateway requires various resources and technical knowledge. Because the page created solely to make the payment must provide security on its own.
Although there are redirect payment gateways that take care of all the heavy lifting, providing effective security protocols and complying with security obligations.How to add payment gateways to your eCommerce
However, the essence of this remains the same. You browse the site, fill your shopping cart, place your order, all from the site. Then, you complete the purchase by being redirected to a page that has the sole purpose of collecting payment.
Some claim that this type of gateway can abruptly interrupt the customer's shopping experience, as the user will find that they have to leave the eCommerce site and, in addition, provide their payment information on an external page in order to make the payment.
Payment gateway without redirection
Even though it may seem like there is no redirection, the truth is that it does redirect customers away from the site to make the payment. However, the page to which users are redirected will maintain the same appearance as the eCommerce site, so the customer will not notice that they are being redirected.
However, this payment gateway differs from the previous one due to its control capacity. Since it will be the seller's system that controls and allows the entire purchase and sale process to work.
Therefore, it is a tool that can be used to offer promotions, special sales, among other strategies to generate more sales.
Furthermore, when the transaction is completed, the system will redirect the user back to the initial web page, resulting in a faster and safer transaction.
However, it is also important to keep in mind that the infrastructure of this tool is much more complicated, so you will need technical knowledge or the help of a professional.
. This is based on establishing protection standards that guarantee users that their marketing directors email database data will not be leaked. In addition, it will allow for the reduction of the risk of fraud.
In this case, the “no redirect” gateway gives the seller control over the entire procedure. However, this also means that you must take care of providing an SSL security certificate to your payment gateway.
Among the most well-known eCommerce payment gateway providers we have the following:
PayPal
How to add payment gateways to your eCommerceAccept credit cards online. Setup is fairly quick and you can add a credit card button to your website in less than 15 minutes.
It is fully PCI compliant. It has tools for integrating shopping carts that are compatible with the vast majority of eCommerce sites. It provides 24/7 technical support and is one of the most widely used international payment platforms worldwide.
Apple Pay
How to add payment gateways to your eCommerceIf your eCommerce has an NFC terminal for communication with payment readers, your users will be able to make mobile payments without any problem. You will be able to accept various electronic payments, as well as credit cards.
In both types of gateways, it is important to comply with PCI regulations
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