What should you highlight, apart from qualifications and work experience? Personal achievements of specialists: awards and certificates, advanced training courses they have completed and other training events; post their beauty recommendations, congratulate the staff on significant dates, such as birthdays. As strange as it may sound, many people are interested in backstage life. And, of course, accompany the posts with photos of the masters.
Salon structure
Describe the layout of your salon: what areas, rooms, and halls can be visited in it.
Events and activities of the salon
Most likely, the goal of your line database events is to attract new clients and reward existing ones for their loyalty. What kind of events are we talking about? Beauty days in the salon, closed parties, presentations of new procedures or cosmetics, salon birthdays, parties for well-known holidays (March 8, New Year, etc.). Talk about it both before and after the event.
Statistics
When advertising a beauty salon on social networks, it is also worth mentioning how many people visited it, how many guests attended the salon’s birthday party, how many procedures were performed (for example, “more than 150 people attended our salon’s birthday party”; “vacuum massage is one of the most popular services in our salon, since 190 women underwent this wonderful procedure last month”).
Reviews
Be sure to post your clients' reviews on social media. These can be recommendations that clients leave on your website, in the salon's guest book, in Yandex and Google Maps services, as well as reviews found by the #name_of_your_salon tag in any social network. By the way, you can create a separate topic in the group so that each member has the opportunity to post their review there.
Answers to questions
Tell us what your salon clients are often interested in. Answer frequently asked questions. If you don’t have such a section on your website and you don’t know what topics to write about, talk to the administrator and specialists. They most likely know exactly what questions clients are usually puzzled by. Pay attention to the comments under your publications — users often ask questions there, too. Again, you can create a special topic in the salon community.
Cosmetics
Highlight the benefits of cosmetics, tell us what preparations and compositions the masters work with. Share with the audience what is good about this or that brand.
Information about procedures and care
Definitions
Provide definitions for terms, explain what a particular beauty service is, and what results can be expected from it.
Before and after
When advertising a beauty salon, include before and after photos. Your audience is undoubtedly interested in what effect can be achieved with a particular procedure. Photos that demonstrate the specialist’s skills are especially valuable: what flaws he or she was able to overcome and achieve an excellent result. Encourage clients to take photos — in this case, they will agree to a before and after photo session with greater enthusiasm. If it is impossible to take a before photo, then at least have an after photo.
Advertising a beauty salon on social networks
Stages of the procedure
It is very important for salon clients to know what a particular procedure consists of. They are also interested in what stages it includes. Therefore, we recommend that you periodically post videos online, preferably made from your salon, where the procedure technique is shown step by step, with an explanation of each process.
Indications and contraindications
Indicate who should use this or that procedure, and for whom it is contraindicated.
Home care