help.
The employees of the software development company conduct training sessions and consultations for the beauty salon staff, and at the same time support the operation of the program, providing assistance if necessary.
The specifics of your business and team determine how quickly the software will be implemented into the enterprise. If you have a wide range of services, a large volume of goods, be prepared for the procedure to take a long time.
To understand how effective fusion database the implementation was, define the automation goals. If it is important for you to serve customers faster, then at first you will have to spend a lot of time working with CRM, but then you will feel that all this was not in vain.
What are the most common mistakes when implementing CRM for a beauty salon?
Usually, at the initial stage of implementation and operation, problems arise due to:
incorrectly set goal for CRM implementation;
illiterate definition and setting of business processes;
choosing the wrong software;
inadequate assessment of deadlines;
errors in budget estimation;
rejection of the algorithm and methodology of implementation;
implementation without training of employees;
management's indifference to innovation.
The result of all of the above is the lack of results from the purchased software. Therefore, do not forget about training and motivation of personnel - in both cases, training will help you. Let employees know about the benefits they will receive from automation. However, it is worth saying right away that it is often necessary to make changes to the personnel.
Often, CRM is installed for show, forgetting to use it in real work: some are afraid of the difficulties, while others have no idea why they need this tool.
Let's list the main mistakes that prevent the full implementation of CRM for a beauty salon:
No sales analytics . In any field, clients periodically refuse the offered service. Improving the quality of sales, training your employees will not be possible without detailed analytics, statistics of responses, including refusals. Having all this, you will be able to work on mistakes, learn to work through objections and get a higher conversion rate.
Expecting "big" results . We have already mentioned that many entrepreneurs place their hopes on the system itself, as if the CRM is capable of doing all the work. In real life, this software only simplifies the management of the salon's activities due to such functions as database collection, customer relationship management, training, etc. Understand that CRM cannot carry out procedures and sell services.
No lead recording. Any Internet user visiting your site becomes a potential client. That is, the CRM must record his request, so at the implementation stage, registration of applications from the site is configured.
There is no separate customer base . It is necessary to separate old and new customers into separate "funnels" to improve the quality of sales. Note that CRM allows you to set up several sales funnels at once.
There are no agreed-upon uniform CRM rules . It happens that each master uses CRM in the way that is most convenient for him. To prevent this from happening, it is important to establish work regulations after the implementation of the system. Only then will all personnel work with the software according to certain rules.
There is no work plan . Poorly developed methods of feedback, interaction with clients, suppliers, partners are a dangerous mistake when working with such software. Study all the processes, set goals, think over the algorithm for getting out of different situations, because here we are talking about the efficiency of using CRM.
Poor employee training . It is not enough to come up with a regulation, you need to properly present it to employees and train them. To ensure their competence, conduct additional training and certification once a month.
No website . Leads from the website are recorded in the CRM, after which requests are distributed among specialists. We also recommend setting up distribution by criteria, shift, queue, master level, etc.
The sales funnel is not set up . The sales funnel must be written before the CRM is implemented: it is important to systematize first and only then automate the process. Otherwise, there is a risk that you will get completely unnecessary stages of service sales.