You must know that each questionnaire requires each customer to spend extra time to fill out. Faced with such precious information, of course, the questions on the questionnaire must be designed very carefully.
So, how to set the goals of the questionnaire? Common questionnaire objectives can include:
Merchant experience optimization : Use "satisfaction surveys" to find areas where merchants' products or services need to be improved and optimized.
Customer behavior survey : Any behavior of customers on your business may actually contain information such as motivations, preferences, values, decisions, purchases, etc., such as the reasons why customers hesitate to place an order. By understanding this positive or negative information, businesses can naturally find directions for continued maintenance algeria mobile phone number list or service optimization.
Preliminary investigation of new product development : In the early stage of new product development, through "new product investigation", users' needs and opinions are tested, which serves as the basis for new product development.
Adjustment of products or services : When a merchant wants to make some changes but does not know how to choose service functions or products, he or she can also use "opinion surveys" as a reference.
After finding the target of the questionnaire, we need to ensure that the questions to be asked and the design of the options can allow us to obtain key information.
Well-designed questionnaire is only the first step. Next, we need to think about how to make customers willing to spend time filling it out? The key is to first gain the trust of customers and let them understand why they need to fill out the questionnaire. Pay attention to the following points when designing a questionnaire, so as to reduce the chance of customers giving up answering midway:
1. There must be a clear opening and a clear explanation of the purpose of the questionnaire and related terms.
The questionnaire is nothing more than an opening statement, including: the purpose, significance, main content of the survey, instructions and rules for filling out the questionnaire, the deadline for the questionnaire, the anonymity and confidentiality principles of the survey, a statement of the consent terms of the questionnaire, etc. Why should customers spend time filling out questionnaires? Only by letting customers understand the significance of taking the time to fill out the questionnaire can they receive corresponding attention and feedback.