Advertising to attract clients to a beauty salon is divided into the following types:
A TV commercial is aimed at a large number of potential visitors at once. The main advantages of this type of advertising are: double impact - visuals and soundtrack; large audience reach, personal nature of communication; the effectiveness of the influence of a TV commercial is comparable to personal sales by telephone.
Newspapers and magazines are amazon database widely used, but such advertising will be budgetary compared to a TV commercial. Visually, an ad in a newspaper does not look as attractive, it is difficult to stand out against the general background of identical information.
Radio advertising is ideal for companies that already have a large base of regular customers. The main advantages: efficiency, you can contact a specific target audience, cost savings when creating a radio commercial, ease of making changes.
Method 4. Advertising souvenirs
Is your goal to show the prestige of the salon and attention to visitors? Then use promotional souvenirs, your clients will be 100% satisfied. Souvenirs are divided into:
branded souvenirs: keychain, badge, pen, etc.;
serial souvenirs: printed branded calendars;
gift souvenirs: nesting dolls, wood products, panels, metal embossing, etc.
Method 5. Advertising in a cinema
Another method of attracting clients to a beauty salon. The main advantages of advertising in a movie theater:
this type of information is not subject to the restrictions that apply to TV advertising;
You can choose any video;
increased quality and memorability.
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Method 6. Advertising in the elevator
Another effective way to attract customers to a beauty salon is to place an advertisement in the elevator. The popularity of this type of advertisement is explained by the following:
does not interrupt the movie like advertising in a cinema;
doesn't sound like an annoying slogan on the radio;
It's not as annoying as a flash banner on the internet.
A potential client will want to study the advertisement in the elevator because he will be interested in the services of your beauty salon.
How to properly conduct advertising campaigns for beauty salons to attract customers
Why do you think that in some cases promotional and discount offers do not bring the expected effect? The fact is that such events are not always timely and in demand, while it is almost impossible to get privileges. Let's give an example of a current promotion in the summer to attract clients to a beauty salon: as a gift to a standard haircut - a moisturizing mask on the hair.
How to properly conduct advertising campaigns for beauty salons to attract customers
Most beauty centers offer their clients discounts on their birthdays: such a promotion is valid for several days after the holiday. However, such a discount will interest only a small number of visitors, because women usually prepare for the significant date in advance. And on the contrary, after the birthday, when the entire budget has been spent on the celebration, such clients are in no hurry to visit your salon.