Facebook's new algorithm is not just focused on feeds, as there is more community and things of interest beyond them.
This is why we ask you to pay attention to what follows.
Messenger Bots
You've probably already noticed that many Facebook users poland whatsapp resource use the social network more to communicate with their contacts via messenger than to actually make posts.
Since Facebook wants to be seen as the personal network, we advise you to look into developing a Facebook Messenger bot that can send content to your audience, since you will see that the response rate is much higher than that of the news feed.
This can serve as a kind of mailing list, but much more dynamic.
Facebook Groups
We recommend that you create a Facebook group for your brand in which you provide relevant information for the community and share experiences among them for greater interaction.
Facebook groups are favored by Facebook's new algorithm, so they should not be underestimated.
Remember that Facebook even notifies users of a group via email if there is any news in it, so don't miss this opportunity.
Facebook Ads
Facebook advertising works and you have to do it if you want to make money, because “Pay to Play” is feasible.
With all the information that Facebook stores, ads can be targeted to a specific audience pursuing specific objectives.
This is an investment well worth making.