The process of providing advice and persuading one or more potential buyers to purchase a product and, in addition, brand marketing must also offer a specific idea through personal advertising of the product.
Key types of oral presentation of product characteristics:
marketing presentation - an organized action that is used to advertise cheap, in-demand products that are advertised most often and are in stock;
direct communication moj database via mail – communication with the buyer using emails;
promotion of goods through telephone communication;
promotion of goods on television (so-called “couch shopping”).
Event Marketing
A system of actions that is focused on brand promotion by holding unforgettable and attention-grabbing events: concerts, competitions, presentations, etc. This method of promotion is considered the most effective for forming and maintaining the brand's status.
Event Marketing
The event marketing toolkit includes a number of activities that, depending on the tasks set, can be divided into several types:
Trade events are held for clients, company representatives, partners and distributors. Most often, such events are business-like in nature, but can be diluted with entertainment elements. This type of events includes seminars, summits, presentations, exhibitions, promotions, forums, etc.
Corporate events are events of a corporate nature. They can be held to organize joint recreation for employees, to celebrate memorable dates, New Year's holidays, etc. Corporate events can take the form of picnics, festive evenings, banquets, etc.
Special events – events of a special nature that can be held in the form of festivals, shows, concerts, charity evenings. They should be organized in accordance with the brand’s objectives in such a way as to ensure the formation of its positive social image.
Product placement involves including a trademark in a work of art (a book, a film, etc.). With the help of such technology, it is possible to harmoniously fit advertising material that will help increase the level of trust of potential clients, create a brand image - all of which consumers will associate with certain characters. The most striking example of product placement is "Bondiada".
Product placement
Requirements for a brand marketer
A brand marketing manager is an integral part of the group responsible for attracting the target audience. To a large extent, it is this professional who sets the further direction of growth of a particular brand.
It is reasonable that a marketing specialist should be an expert in his field. He should have a whole base of skills that cannot be ignored under any circumstances.
Highly professional characteristics of a corporate specialist
sufficient education in the economic sphere, experience in managing a business and selling goods to consumers;
good knowledge in the field of finance;
perception of the specific features of all types of marketing;
competence in working with marketing mechanisms and brand promotion;
sufficient knowledge in working with various computer programs, the ability to work not only in the main one, but also in special-purpose software.
It will also be very good if the specialist speaks several foreign languages, since most brands are foreign. For example, a good knowledge of spoken English allows you to establish free communication with foreign partners and explore the world market. Most modern trends in domestic brand creation originate abroad.