Facebook Ads Manager vs Facebook Power Editor: Which One Wins?

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Facebook offers two different interfaces through which you can create and optimize your ads.

Some will opt for Ads Manager, the de facto user interface, while others will look for a name like “Facebook Power Editor” and think “that’s the place for me,” even though it’s more complicated. Often, once a decision is made, we tend to stick with what we know, wilfully ignoring the other option.

Why learn two interfaces when you can master one? That's what many may be wondering. However, it is our duty to tell you that to maximize the impact that Facebook ads can have on your business, you should take romania whatsapp resource advantage of the best features of Ads Manager and Power Editor.

If you want to maximize the impact Facebook ads can have on your business, you should take advantage of the best features of Ads Manager and Facebook Power Editor.

So today we're going to take a tour of when you should use Facebook Ads Manager, when it's best to switch to Facebook Power Editor, before learning how to properly use this strategy.



Facebook Ads Manager: Guided Creation
This tool allows you to:

Create and run your Facebook ads.
Target your ads to the people you care about.
Set your budget.
See how your ads are performing.
View your billing summary.


Ads Manager is Facebook's standard platform for everything related to creation, management and optimization.

It offers a more guided advertiser experience than Power Editor, which can be great for those who are new to digital marketing .