Within the world of market research, in relation to satisfaction survey campaigns, quality, opinion polls and market prospecting, the most thriving option at present is the implementation of online surveys .
In my opinion, the main advantages of online surveys compared to the student database different traditional survey models are:
Simple and quick questionnaires for the user to complete. You can even correct your answers by going back in the survey.
It provides the possibility of seeing images of the product in question and the company logo.
Access by respondents from any location via the Internet and at any time.
Lower cost than a traditional survey campaign.
Generates greater brand image.
Collaborates on the company's online marketing strategy in relation to its positioning.
Automatic generation of results and measurements in various formats.
Regarding where to find online surveys, we have different options:
Corporate website of the company, agency, specialized companies, etc. The online survey campaign receives direct support from the brand through its website.
Landing page to carry out a specific promotion or launch a new product on the market. This option allows you to accurately measure the results.
Facebook. Especially important for its environment and possibilities and essential for B2C.
The support and actions to reach our target audience are crucial for the success of an online survey campaign . For the sample to be representative, it must be focused and at the same time capture the best respondents and generate virality . Among the different alternatives for capturing respondents in an appropriate time, I consider the following to be the best options:
Emailing to the Database. Call Centers have a well-developed, segmented and real database of the target sectors.
Sending calls through the Call Center. As in the previous case, this is a very push strategy with a variable cost per survey completed.
Facebook.
Twitter.
LinkedIn. Especially suitable for a B2B, professional audience, and also has a variety of groups specialized in specific topics.
Our results in this type of online survey campaigns have been fabulous (both in consumer products and in other sectors). In all cases, we have managed to meet our clients' expectations, achieving objectives with very tight delivery times and automatically obtaining all kinds of reports and measurements.
Online Surveys. Surveys have finally found their natural habitat
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