What matters #1: Presence

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One of the oldest ways to build trust is to show that you are the same friendly person and good listener after the interaction (or transaction!) as you were before. You can find more tips like this in Serviceform’s 2023 eBook , now accessible in blog form and all about finding the best real estate opportunities!


Real estate seller leads: 5 things they care about most - presence
5 Things That Matter Most to the Best Real Estate Leads: Presence
Presence in the digital age is the most important thing: If the best real estate contacts don' founder email address list t see you, they can't take you into account.

It's very simple: make your name and your services known.

Keep reviewing and improving your website content and your listing page until you appear in search results:

Remember that being "online" is not the same as being "active online."

Always create opportunities to talk, and then remember to listen. If you're not fast enough on the Internet to respond to the best real estate opportunities, you've probably already lost them to another more communicative and active agent.

Tools can help. Like chatbots.

Chatbots have seen a surge in popularity in recent years for good reason: They redefine the work schedule at a relentless pace of 24 hours a day, 7 days a week. With chatbots, whether during or after the workday, you can be there, even when you're not there.

Action Point: If the first impression your clients have is how accessible or reachable you are, then you’re off to a good start! And chatbots are proving to be a force in the real estate industry for doing just that. Plus, they’re cheap and easy to customize. Get yours by booking a consultation .

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An interactive chatbot by Serviceform that interacts with real estate seller leads
Serviceform Chatbot for Getting the Best Real Estate Leads
Smart chatbots , meaning that the best real estate leads connect in real time with an agent. At that point, a simple hello has already started a relationship with the seller.

In real estate marketing, an agent who doesn’t respond quickly to the best real estate leads has probably just lost a client. Because these motivated home sellers are already elsewhere seeing if there really is another agent to take their FSBO home off their hands. Chatbots help you be the quickest draw, to reference the American Wild West.

Finally, get the best real estate opportunities
Here I've broken down the top 5 things that matter to the best real estate leads when it comes to selling their properties. With some actionable tips on how to market to each of them.

If you're surprised that Presence ("#1") outranks Trust ("#2"), don't be surprised. The point is that, at the end of the day, business is all about numbers. Trust is simply a steep electronic hill to climb when you're not responding quickly enough in real time to the best real estate opportunities, and an even steeper hill if your competition is more searchable and present than you.

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Rounding out our countdown, I talked about the lower importance of Brand (#5), where Zillowing's potential real estate sellers find greater value in local market expertise (#3), as well as deal review and negotiation expertise (#4).

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