Authority is part of the quality triad in SEO

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There are three factors that make up the authority of a website:

Expertise: Refers to the depth of knowledge presented in the content.
Authoritativeness: This component is about the recognition and endorsement that a content or author receives from other experts and sources in the same field.
Trustworthiness: This is about the safety and credibility of the entire website. Does the site have good privacy policies? Does it use secure protocols like HTTPS? Does it provide transparent sources and references?
Therefore, having recognized experts produce your content, such as doctors on a health website, not only adds value to your readers but also increases your authority in the eyes of the search engine.

What are the origins of SEO?
For many, Google is synonymous with the Internet. But vietnam whatsapp resource the reality is that the history of search engines and the birth of SEO is a journey that began long before the Mountain View giant made its entrance on the scene.

The 1990s saw the dawn of a new information age with the rise of the web. The Internet was no longer a rudimentary communication system but a vast digital library of information.

Before Google, there were several search engines trying to solve this problem. The need to organize and categorize the vast ocean of information led to the creation of the first web search tools.

Although Google has established itself as the undisputed leader since its appearance in 1996, we must not forget that there were precursors such as AltaVista, Yahoo! and Lycos.

However, not all corners of the world have succumbed to Google's hegemony. There are countries where other search engines dominate the market, such as Baidu in China or Yandex in Russia.

By identifying the power of search engines as a gateway to attracting traffic, website owners and developers began a race.

Everyone wanted to be the first to appear in the results, knowing that top spots guaranteed greater visibility and, therefore, more visitors. From this need, SEO was born: the science and art of optimizing web pages to obtain better performance in search results.