Benefits of membership for beauty brands

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Affiliate marketing offers immense benefits to both influencers and beauty brands. Many beauty brands combine affiliate marketing and influencer marketing to achieve better results. For example, Mademoiselle Bio offers an affiliate program in the form of promotional codes and links. With affiliate marketing, a brand takes on less risk because all or part of the influencer’s remuneration will depend on their performance.


The influencer, for his part, benefits from an additional incentive, since he will be paid based on his sales. The principle of affiliation in the beauty sector is particularly effective, but for it to work it must be based on a shared trust between the brand and the influencer . This trust is not innate. It is essential to build an authentic relationship, adapt to the influencer's universe and maintain fluid communication throughout the collaboration. For an influencer campaign to be successful, it must therefore be the subject of a contract that allows the terms of the collaboration to be established. This is even more important in the case of affiliation: a contract allows the conditions of remuneration, collaboration and campaign strategy to be set between the influencer and the brand.

How to integrate affiliate marketing into your influencer marketing with Kolsquare?
Kolsquare has partnered with Affilae, the affiliate tracking and acquisition software, to help vp facility manager email database advertisers optimize their influencer marketing campaigns with affiliates. The tool, which is directly integrated into the platform, gives them better visibility into the performance of collaborations with KOLs. It is thus possible to access the data necessary to carry out such a project with:

Search for KOLs by keyword to help you find profiles that represent your world or allow you to target a specific community.
Real-time tracking of your affiliate campaign with a comprehensive dashboard showing click-through rate, conversion rate, affiliate ROI, and affiliate and influencer campaign ROI, as well as other data (EMV, average basket, commissions, etc.).
A feature to measure the sales share achieved through influencer marketing.
End-of-campaign reporting to find out what worked and what didn't and try to understand why.
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About Kolsquare
Kolsquare is Europe's leading influencer marketing platform, offering a data-driven tool that enables brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators