Examples of powerful campaigns on TikTok

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Across all sectors and generations, TikTok is making its mark. The Chinese platform is becoming a necessity for businesses: more awareness and engaged communities. Examples of successful social media strategies are numerous and only serve to reinforce the use of the application.

ACCA or how to demystify accounting
ACCA, the international accounting association, chose TikTok to raise awareness among Generation Z about the importance of the accounting profession. As this sector of activity suffers from many prejudices, it was a matter of experimenting with the Chinese social network and leaving behind traditional advertising messages. The austere, elitist and masculine image of the accounting profession was done away with. Accompanied by an influencer marketing agency, ACCA used TikTok influencers to make visits to accounting firms. A kind of “put yourself in my shoes” as an accountant with attractive and entertaining content. The result of this experiment: 1 million views and thousands of likes. A successful transformation of an overly stereotyped sector.

NAVNEET for academic performance of students
Educational process provider Navneet Education Limited has a range of products to help students pass their exams at the last minute. By choosing TikTok influencers, they made sure to convey a message relevant to their target audience. The campaign involved creating original and engaging content for a month. Eight TikTok influencers participated in the campaign, generating 3.4 million views and 1,600 comments.

E. Leclerc: #maillotapoisleclerc
As a sponsor of the Tour de France, the French company took advantage of the notoriety of this event to carry out a somewhat atypical marketing campaign. The company hired 6 sports influencers on TikTok to take part in the ascent of Mont Ventoux. A sporting challenge with 3 weeks of activities around the physical and mental preparation of the TikTokers. A way for the brand to raise awareness on the issues of nutrition and sport. The objective of this campaign? To develop its community by attracting a younge vp audit email database r and more connected audience.

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The TikTok Shopping feature holds almost no secrets for you. What if you finally decide to launch yourself on the Chinese social network?

Influencer Marketing Guide for TikTok
Discover the keys to success with influencer marketing campaigns on TikTok, where statistics are skyrocketing, but assessing the value of your brand remains complicated.

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