3. Identify the first question you want to answer

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Define which use case you want to achieve with usa business email list your listening first, as this will allow you to measure your success.

Since social listening can answer so many different questions, it’s worth selecting just one to start with.

This also makes using a social listening tool easier if it’s your first time listening. But even if it isn’t, honing in on a single question means you can focus your efforts. It also means you have a strong foundation of listening data to build from.

This recent Sprout Instagram post asked social marketers what they spend the most time on. By tracking responses, and listening to the sentiments behind them, we were able to gain new insights that can support Sprout’s feature refinement in the future.

Sprout Social’s Instagram page, featuring a poll style post targeting social media managers

If you’re unsure what to focus on, Sprout’s Analyze by AI Assist is helpful. This tool surfaces the key listening insights related to your business, like words, phrases, emojis, smart categories and more.

Also use the Queries by AI Assist feature. This tool integrates with OpenAI to generate initial keyword suggestions for your listening queries, saving you time and brain power.

Sprout’s Queries by AI Assist tool helps you generate initial keyword suggestions quickly
By combining these tools, you can quickly gain an overview of which insights to target, and the queries necessary to get precise information from them.