If you get stuck on what to say, try out these influencer outreach email templates.
We know it’s tough to relinquish canada business email list creative control, but Forrester research found that overdirection is the most common pitfall for brands engaging in creator partnerships.
Influencers know their audience better than anyone else. They know what they like and what content resonates with them. When brands allow influencers to create content in their style, it feels more authentic and genuine, leading to better results.
Fans also prefer this. Our influencer marketing report shows that more than two-thirds (67%) of consumers believe the best influencer-brand partnerships are honest and unbiased.
Engage with the niche’s community
There’s still more work to do once the campaign goes live. When brands actively engage with influencer partners and their fans, it shows that you genuinely care about connecting with that community (and aren’t just there to cash in).
Engagement can take many forms, from responding to TikTok comments to participating in social media conversations and sharing user-generated content. Being active and present online through the campaign will build trust with that community, leading to increased loyalty and brand visibility through word-of-mouth marketing.